Oh, hey! I'm legit excited that you're here. My name is Bethany Tran, and Weft & Warp is what pursuing a calling looks like. I started on a professional marketing career path in college. It wasn't on purpose. I needed a job and one presented itself and I was like, why the heck not? At the time, I didn't realize how perfect it was for me.
Fast forward about 12 years.
I had started working for a Fortune 500 company, on the 40th floor in downtown Philadelphia. I had changed jobs a few times, working with a 4-man tech start up, to a few mid-sized businesses. They all left me feeling empty inside.
I'm a purpose driven person.
And I knew I was living in a hurting world that Jesus had created to be something other than it had turned into today. And it was my responsibility to do something to ease the hurt and pain that was all around me. To help turn it back into what it was intended for.
Because Jesus only creates beauty, and I was seeing so much pain.
So, I started The Root Collective, a footwear and accessories company that reconnected maker and wearer through ethical, small batch production. We worked with artisans in Guatemala to create much needed jobs. And I had no idea what I was doing. I was in so far over my head that all I could do was pray and hang on.
My marketing background served me well, but I quickly realized something. It's freaking hard to focus the messaging on your own company. Every cliche quote about not being able to see the forest for the trees came true. I struggled for over a year to figure out what the heck I was trying to say. I didn't know exactly what my customers wanted, or how to speak to them in a way that resonated. And then I figured it out. It was simple, really. People wanted to be empowered the change the world. All I had to do was tell them they could.
And then the business tripled in growth in a single year.
More jobs were created. My tribe was making a real impact.
I realized then that business was what was going to solve the world's problems.
I was hooked.
A friend wisely told me that I could only start so many businesses to solve all of the problems I was seeing in the world. So I decided that this would be the next one.
Your business solves problems that I never could.
I'm harnessing my power to my passion. I love story, I always have (#nerdalert and proud of it). Weft & Warp is your outside perspective. I've been where you are in knowing that I had a powerful business model, but I couldn't figure out how to focus it.
Let's solve problems with business.